Seth Godin has a superb
post that explains why people spend time blogging with little hope of financial gain. His analysis explains recent events in the GIS blogosphere and helps to predict the future. If you didn’t click the previous link, I recommend reading about
the magic word.
Recent Events
The Sensationalism of the Past Few MonthsUndeveloped ideas were picked up and passed on as news by some of the GIS press. A reprinted letter from Dimitri (
the Unamapper) to the new (at the time) editor of GIS Monitor was a watershed event. Posting an 1,800+ word
excerpt from a rant that basically called 98% of the GIS community stupid for paying more than $250 for software was a classic case of ego stroking. It opened the floodgate for the posting and reposting of other inane ideas.
I use the term Unamapper because that letter reminded me of the Unabomber Manifesto. I’ll admit that I honestly find these types of treatises fascinating but wouldn’t pass them on as news.The Recent Lull in SensationalismNothing coming out of the GIS press or blogosphere in the past week has made me shake my head. I’d like to take credit for this recent lull. However, I’ve been to the ESRI User Conference in past years and know that experience was far more influential. ESRI puts on a “really big show” (to quote Ed Sullivan) that strokes the egos of all attendees. And I don’t mean that ESRI patronizes the attendees, but instead reminds them of the importance of their work and makes them truly feel special. Most people leave the conference jazzed about GIS. Anyway, the GIS press and blogosphere’s egos were sufficiently satisfied this past week so they did not have to resort to attention-getting antics.
The FutureA Rise in the Number of GIS BlogsRight now there are less than 25 GIS blogs with a recent history of regular posts. The low cost of entry is going to result in an explosion of GIS blogs. Starting a GIS blog is easy and inexpensive. By this time next year, I wouldn’t be surprised if information was posted regularly to over a thousand GIS blogs.
Notoriety for a FewThe rise in useful RSS feeds and ubiquitous RSS Readers (slated for Longhorn/Windows Vista) will provide a marketplace for a few GIS bloggers to gain a large readership. These few will look for ways to monetize their notoriety (analyst papers, books, survey results, advertising, consulting, etc.) The existing GIS press should be looking over their shoulder since their competition will dramatically increase.
As an aside, Topology Errors won’t be one of those few. First, I enjoy my day job far too much to spend a whole lot of time covering the foibles of the GIS Press and GIS Blogosphere. Second, far more people are interested in implementing GIS to solve problems than watching the machinations of the GIS Press and GIS Blogosphere.
Obscurity for the RestProviding a steady stream of relevant and concise information is difficult and time consuming. Although there will be many blogs, the majority will last as long as a shooting star on a summer’s night. The hoped for monetization of notoriety won’t happen and many bloggers will return to activities that help pay the mortgage and other bills.
Co-opted by the CorporationWhat percent of the web pages that you read in the past week (outside of blogs) were written and posted by someone who wasn’t paid? In contrast, the early days of the web (prior to Bill Gate’s embracing in 1995) were ruled by amateurs. Even now, a list of 200
popular feeds includes a fair percentage where the posters are paid by the hour rather than simply motivated by ego/notoriety. The
ESRI UC Blog was an indication of how fast this trend will happen.
I see a correlation between these predictions for GIS blogs and the future of the
Open Source movement. I’d enjoy hearing your thoughts on this.